Grammar School educated, after leaving at 18 I joined Barclays Bank. Played Drums in a Band in the evenings, got discovered, signed a record contract and turned professional, sounds simple - it wasn't.
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Who are we: An introduction
Timeline: A work history
This is how I got from a young innocent lad in Kent to a far wiser, aware man living in the Yorkshire Wolds. A world of Entertainment, travel, and a lifetimes working experience with iconic Sportsmen, Broadcasters, Musicians, Promotors & Entrepreneurs and staging shows and the Worlds biggest venues. Experience and Knowledge is everything. Please feel free to enquire.
1967 - 1971
Touring with Vanity Fare
Had major hits with 'VANITY FARE' touring world wide including America where we had 2 million sellers in the `Top 10. My first taste of major venues, having played Wembley Arena, Royal Albert Hall, London Palladium & many more, some of which I subsequently returned to as a Promoter & Event Director, but that's later. Appeared on television worldwide including 'Top of the Pops' in the UK, 'Beat Club' in Germany, and 'The David Frost Show' in America many times. Toured the world without a care with music in my heart and lust in my loins. Well, I was only 22 yrs old. Heady times, but nothing lasts forever.
The 70's
The hits stopped, Got married, had two sons and quit the band. Happy to say I am still married to the same wonderful lady & my lads have done well. Best move I ever made !!
Joined Impressario Arthur Howes as an Agent & Tour Manager. Over the next five years acted for and toured The Four Tops, The Stylistics, Kool & The Gang, Sister Sledge, Harold Melvin & The Bluenotes, Fatback Band & Hall & Oates - well, this was the Seventies, the era of Disco, Soul Music & big hair.
I am proud to say I also did AC/DC's first UK Tour in 1976. Set up and ran major Tours for these & other Acts throughout Europe playing all major venues.
The 80's
The Allix Company is born
Moved to Yorkshire and became a director of a Major Agency involved with the Management of Heatwave of 'Boogie Nights' fame. Gradually left the Music business and set up a Sports Division majoring on the emerging Sport of Darts. Amongst our many Clients were The legendary ERIC BRISTOW, DENNIS PRIESTLY, BOB ANDERSON and KEITH DELLER. The Sports leading Players becoming household names appearing in over 10 TV Tournaments annually, including the infamous 'Bullseye' with comedian Jim Bowen.
The 90's
As the fortunes of Televised Darts dwindled, I created a new company with fellow Manager Tommy Cox - The Professional Darts Corporation (PDC) which wrested control of the Professional game from the ineffective Governing Body. Over the next twenty years The PDC has become the Worlds leading Promoter of The Sport with over £6 million pounds in Prize money offered annually and producing over 500 hours of Televised Darts with Sky Sports TV and other Broadcasters worldwide.
The 90's
Stepped aside as CEO of PDC
Stepped aside as CEO of PDC, to become its Event Director as the Sport moved into major Arenas & Venues, which was a return to the world of major Shows I had run in the 70's. I also returned to Management becoming the Agent for the legendary & iconic Broadcaster Sid Waddell & latterly Darts & Rugby League Broadcaster Rod Studd.
Brokered Sponsorship deals with Bookmakers SkyBet, Stan James & Paddy Power, Brewers Smethwicks, Websters Yorkshire Bitter & Greene King, & Carlsberg UK plus many leading Brands such as Bensons for Beds, Eastern Airlines, Barcrest, & Solutions Recruitment amongst many others.
The 00's
5 decades of Richard Allix
Found time to write and get published the history of rock bands 'Deep Purple' and 'Ritchie Blackmores Rainbow' as seen through the eyes of my life long chum Colin Hart. 'A Hart Life' charts his career as first my Tour Manager in the '60's and their Tour Management for 30 long years. The book is available in Kindle, in paperback and hardback from all good booksellers.
It is also available online in Japan from The Burnn Corporation www.shinko-music.co.jp where it is called 'From a Rock to a Hard Place' and for the rest of the world through www.wymerpublishing.co.uk as 'A Hart Life'.
The 10's
to infinity & beyond....
The PDC has revitalised & re-invented the modern TV Game. When we started out on this road back in 1990 with 14 players and a lot of passion, I certainly did not imagine we would see an annual prize fund of £7 million. Pure fantasy but here it is in 2014. I now leave the front line of The Company to take up a Consultancy Role, manage a few of its very best celebrities such as Rod Studd & Wayne Mardle & relax a little. Its been quite an interesting life and long may it continue.